Well, if everyone drives the normal amount between May 13 and May 17 or so, then no - it won't matter except for the sales numbers on that one day.

Aside from not buying gas on the 15th, try actually driving less this next week. Stay at home, walk or bike, or if you don't think you can do that, try carpooling or consolidating your driving trips around town (might actually have to think about that one). You could even roll down the windows instead of running your A/C the whole time :)
So instead of just filling up the day before and driving as normal, attempt to do something nice for "Mother Earth" this Mother's Day...
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